Thursday, February 08, 2007

RFID-Active Billboards

This is a great idea too bad it takes MINI to put this together. Now I understand that there have been a couple companies to do this type of RFID messaging, but how cool would this be to lets say USAT or the NYRR for the New York City Marathon to band together and get this done for races. Imagine running through a course and be able to look up and see your splits, because the chip on your ankle is capturing the data, ChampionChip timing system.

The NYC Triathlon and Accenture have it so that you can track an athlete coming and going from a transition area, the send and receive antennas are cast in thin tartan mats. These antenna mats are placed at the finish line and other timing locations. They are connected to a Yellow Box at the side of the road, containing electronics and batteries. Each time an athlete wearing a ChampionChip crosses the mats, the chip gets energized and sends out its ID-number. This number and corresponding time are then stored in the Yellow Box and transferred to a timing computer for further processing. If you signed up with Accenture before the race then you can have data sent to your support teams phone/email for update on your progress, after the race log into Accentures website and see your splits and final time.
Now since this is possible the next best thing would signs set along the course and be able to see your splits, have this spread out throughout the course and you have a pretty spectacular viewing event. People that don't know anything about Marathons / triathlons / bike races can see how fast the pro's really are!
Another add on would be to have text messaging / motivational messages sent from your friends / support teams phone / email (granted you gave them your code) to signs along the course. What a way to pick up the pace. Just my thoughts, but remember you read it here first.

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