$400 for a rain jacket. Not sure how many they will sell, but check out the review given by Outside magazine.
The most breathable rain jacket we’ve tested, thanks to a brand-new waterproof concept called OutDry Extreme that prevents the shell from ever wetting out. A tough, rubbery exterior is super abrasion-resistant, and it doesn’t look dirty as quickly as other shells. (More on this below.)
The aesthetics didn’t appeal to everyone. Columbia is using contrasting external seam taping and contrasting patches on the shoulders. This makes the jacket look techy, but it’s a look that not everyone loved.
A jacket best suited for people looking to do high-output activities—think hiking, trail work, or flatwater paddling—in the rain.