It's time for a public service announcement, if you are into sports and extreme sports you should know this little tidbit that is circulating around the web, the idea is that you store the word "ICE" in your mobile phone address book, and against it enter the number of the person you would want to be contacted "In Case of Emergency".
In an emergency situation, ambulance and hospital staff will then be able to quickly find out who your next of kin are and be able to contact them.
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