Mavic has some light great products that most have used or been past by. Their venture into the clothing arena should be exciting. Their triathlon shoe, not cheap $250+ is a good example of making something strong and light. Halters Cycle had the salesman in and he was showing us some new 2009 products as well as this shoe. First Glance LIGHT and STIFF, easy entry and well thought out with mesh keeping the foot cool.
They even have a new logo. September 1st is the release but take some time and view the flash demo.