Monday, November 29, 2010

Low Tech, High Functionality!

Bike inner tubs. Recycling is something that just keeps getting beter. How many have you thrown away?

While medieval alchemists sought to turn lead into gold, we strive to turn useless stuff like blown-out inner tubes, old seatbelts and advertising banners into useful stuff like bags and wallets. Another word for this is upcycling. Recycling turns stuff into the same thing over and over again. Upcycling turns something of lesser value into something of greater value.

People say that “necessity is the mother of invention,” and that’s exactly the way Alchemy Goods got started. My messenger bag got stolen and I needed another one. But the perfect messenger bag eluded me.

There were always extra inner tubes lying around my apartment, and I realized that I could probably build the perfect bag out of stuff I already had. The first prototype was born on my home sewing machine. It wasn’t perfect, but it was exactly what I needed.

Soon, my friends wanted their own. Then local bike shops caught a glimpse and expressed interest. Each bag improved over the last. Thanks to my friends, demand grew and grew, which led to the founding of Alchemy Goods.

So to whoever it was that stole my were the inspiration for my imagination. Thank you.