Lafayette, CA (USA) July 25, 2011 – Quickly becoming a leader in the fitness industry thanks to its state-of-the-art facilities, innovative training techniques and revolutionary incorporation of Mixed Martial Arts, UFC® Gym™ announced today that it will begin construction on its latest location in Torrance, Calif. Expected to open in early 2012, the Torrance UFC Gym will be located in the Torrance Promenade at 19800 Hawthorne Blvd. #420. It is the fourth UFC Gym location, with three other locations in Concord, Rosemead and Corona, Calif., respectively.
“We’re excited to break ground on another UFC Gym location in Torrance, California,” UFC President Dana White said. “When we started UFC Gyms, our goal was to raise the bar in the fitness industry. That’s exactly what we’re going to do in Torrance. We’re going to give residents there an amazing lifestyle experience.”
At over 40,000 square-feet, UFC Gym Torrance will feature all of the amenities seen in traditional fitness facilities, plus the cutting-edge training techniques that have helped the brand emerge as an undeniable force in the industry. With MMA programming such as Muay Thai kickboxing, jiu jitsu, self-defense classes, and team-oriented Daily Ultimate Training, as well as one-of-a-kind offerings such as a 32-foot Octagon®, UFC Kid’s Gym Fitness, Octagon Training Disciplines, and High-Octane Conditioning, UFC Gym Torrance will help members of all ages realize results like never before.
“The results people are achieving at UFC Gym are remarkable,” UFC Gym Senior Vice President Adam Sedlack said. “We look forward to providing members of the Torrance community an opportunity to “train different” and change their lives, incorporating something for everyone. From the young adult to the working professional, and everyone in between, UFC Gym provides unique training regimes for all ages and fitness levels.”
Potential members will have an opportunity to join at a reduced rate prior to the facility opening at the UFC Gym enrollment center located in suite 224 of the Torrance Promenade. For more information check out www.ufcgymtorrance.com, or call 877-2-UFCGYM. UFC Gym currently has three locations in operation (Concord, CA, Rosemead, CA, Corona, CA), with a fifth in the works, (Honolulu, Hawaii) and plans to continue its rapid expansion. For more information on locations worldwide, visit www.ufcgym.com.
About UFC® GYM™
UFC® Gym™ is the first major brand extension of the Ultimate Fighting Championship, the all-time industry leader in the sport of mixed martial arts. In alliance with New Evolution Ventures™ (NeV), developers of many of the world’s most successful fitness brands, the UFC Gym brand gives UFC enthusiasts and fitness seekers of all ages the opportunity to practice the training techniques of famed UFC athletes.
Offering a full-range of group fitness classes, private MMA training, personal and group dynamic training, plus MMA style youth programming, UFC Gym creates something for all ages and fitness levels. As the first to combine the world of mixed martial arts and fitness, UFC Gym has developed an atmosphere where members can see immediate results.
UFC Gym is the ultimate fitness experience. The brand is not what you expect, and more than you can imagine, aiming to continue revolutionizing the fitness industry. For more information, please visit ufcgym.com.
About New Evolution Ventures™ (NeV)
Based in Northern California, New Evolution Ventures (NeV) is a private equity firm focused on the acquisition, development, and operations management of fitness, media and sports entities both domestically and internationally.
Founded in 2008 by Mark Mastrov, Jim Rowley and Mike Feeney, the current team of NeV professionals is shaping the world of fitness, media, and sports one brand at a time. In 2009, NeV partnered with Frank Fertitta, Lorenzo Fertitta and Dana White, owners of the Ultimate Fighting Championship®, to launch UFC® Gym™ brands across the United States. To date, there are three UFC Gym sites in California with more facilities expected soon. With a foundation representing over a century of business experience, NeV currently has operations and investments in over 20 countries worldwide. For more information, please visit www.nev.com.
About Ultimate Fighting Championship®
Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC® produces over 12 UFC live Pay-Per-View events annually around the world. UFC programming is distributed in the United States on Viacom, Inc.’s Spike TV and on Comcast, Inc.’s VERSUS network. UFC content is distributed commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. Globally, UFC programming is broadcast in over 135 countries and territories, reaching 597 million homes worldwide, in 21 different languages.
UFC® also boasts a powerful presence online, with UFC.com attracting over six million unique visitors per month, while also possessing one of the most powerful social media followings in all of professional sports. To date, UFC has over six million fans on Facebook and nearly 300,000 followers on Twitter. In addition, UFC President Dana White is one of the most accessible and most followed executives in sports with over 1.5 million followers on Twitter. On January 22, 2011, UFC continued to set trends in social media, becoming the first major sports league to stream live, broadcast quality action on Facebook.
Ancillary businesses include the best-selling UFC “Undisputed” videogame franchise distributed by THQ, UFC Gym™, UFC Fight Club affinity program, UFC Fan Expo™ festivals, branded apparel, trading cards, articulated action figures and other media including best-selling DVDs and a bimonthly magazine.
