Friday, November 18, 2011

MINUS 8, Astro Studio

So we are all looking at movements of watches, hopefully they are swiss. Well The MINUS 8 brand, consisting of products designed in this West Coast culture, is proud of its position on the world stage and takes its name from this international nomenclature. Time is relative. We are only aware of its passing if change occurs. The MINUS 8 watch references our dependence on change through a series of subtle color shifts, each step only visible in the context of the others. This color shift is achieved through the process of Physical Vapor Deposition (PVD.) PVD is an industrial coating process which is inherently time dependent. A raw stainless piece is placed in a vacuum chamber where a hard coating accumulates over time. More time in the chamber produces a thicker coating and a more opaque color. A new wave of watch designers are starting to hit the market, using swiss movements, putting more focus on design. They are great, Professional Watches, has a great assortment of new and old watches with great reviews. 

If you are new to the scene check out the directory, to see what you have in front of you. Watch collecting is coming back, so get on the wagon before the prices of some of these new watches gets out of reach.