Tuesday, June 25, 2013

Adidas is spring loaded!

From Fast Co.
It wasn’t until James Carnes saw a rough sketch of a strange running shoe--the sole dotted with rounded, angled blades--that he thought the concept would actually work. “We’re taking a rigid and stiff material and making it look soft and elegant,” says Carnes, the head of global design for Adidas. “That’s hard. This was something we always wanted but didn’t think we could get.”