Thursday, May 21, 2009

Newton Running, Land, Lever, Lift

new colors and 3 years going strong. Newton is coming into it's own and really taking hold not only in the USAT but also in running, marathons as well. The shoes are light, well build, fast and best of all the patented Action/Reaction Technology™. When using the ultra-efficient Land-Lever-Lift midfoot or forefoot running gait, the technology absorbs and then returns your own energy back to you. It's not fancy technospeak, and it's no gimmick. It's a revolutionary way of building a running shoe based on Sir Isaac Newton's third law of motion – "For every ACTION, there is an equal and opposite REACTION." Loosely translated, it means you get a boost of forward energy with every single stride you take.
Wearing the shoes will get you noticed and for very good reason you will be going fast. The stand out, neon yellow, go fast red and orange are the best thought out marketing that one has seen in a while.
They also have the shoe test results to back it up.