Very science-y indeed
Extremely clever scientists have been working on sugru for over 5 years to give it as many great physical properties as possible, so it can be as versatile and useful as possible for you.
Makes your stuff perfect (for you)
Why are so many products just so bad? Uncomfortable tin openers, leaky trainers, they get our goat! Why should you have to spend $30 on a designer tin opener? You shouldn't! Hack the one you have instead. Power to the (handy) people!
Makes your stuff last (really long)
sugru can help you dramatically prolong the life of your stuff. By applying in some cases even a teeny tiny bit to your things, you get to keep them for much longer and decrease your impact on our wee world. Repair with gusto!