Saturday, October 06, 2007

Nike and Apple release the Amp+

Post comes from our friends at
Well this is pretty cool looking, Nike could have made a bit more fashionable watch but at least the made the watch. The Nike Amp+ Sport Remote Control is a watch and a remote for the Nike+ experience. Hear instant voice feedback of your time, distance, calories and pace when you add the Nike+ iPod Sport Kit and Nike+ Ready shoes or the Shoe Pouch.
Now I am not a fan of the crazy new look but for the individuals that are wearing this at the gym or to do their daily run, Nike has hit the spot. Not being able to use a iPod or MP3 player while in a race, training with one becomes a crutch.
They built the controls right into the front of the watch along with a speaker so if you don't have the headphones you can still hear your results, smart since you don't want your headphones in while running on a crowded street or at night.
Nike and Apple are pushing technology further than most and other companies are just following at this point. The Polar is still the leader in high fitness, but with the middle market still needing a cool watch Nike + Apple are it. If they wanted to take this to the next level (which I am sure they have thought of) is the iPhone, let me have one device to do it all.
Check it out.
Nike Amp+

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